Purchased a cell phone and it turns out to be a damaged piece? Write a review about it and voice your opinion. Electronic Commerce has witnessed a boom due to the remarkable changes brought in by the power of internet. Another reason for the boost is consumer product reviews. People have turned to online shopping. It offers a great deal of advantages. If you buy products through the virtual medium, you can enjoy tempting discounts and schemes. The other reason, which drives people to indulge in online shopping are product reviews. Product reviews written by consumers are preferred.
For instance, you want different opinions on iPhone 5,
Product review is an interesting marketing plan, which is being used effectively by companies. Initially price was a determining factor, when a consumer wanted to buy a product. But in present times, the focus is on quality. Product reviews are a great tool in assessing a commodity in different ways. They also help in creating a buzz around the product. These reviews help the product in grabbing some eyeballs. Social media plays a different role in enticing a consumer to purchase a commodity, but the role of product reviews must not be neglected.
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Product reviews and ratings may seem simple, but they play a significant role in the reputation of any brand. Product reviews talk about the pros and cons of a brand?s commodity. But, a good product review will be framed in such a way that the pros seem to be more than the cons. These tactics help in enhancing the sales of any brand. Awareness is created and buyers choose to believe fellow buyers? personal experiences rather than a professional. Expert reviews are not completely honest. Sometimes companies pay for such reviews. The genuineness is missing.
To cite an example, you really want to read ChetanBhagat?s ?2 States? but need to know whether the book is a worthy read
It is the time, when the voice of the consumer matters the most. Negative criticism is taken seriously by brands. A few years ago, Samsung was receiving a chain of complaints about the position of speakers on their television sets. This feedback was considered by the brand and a change was made in the design of their products. Websites are dedicated to the purpose of product review. They link the consumer to the brand. They have gone beyond the conventional range of products. You can actually read reviews about stock broking companies on such sites. If you are wondering about purchasing stocks and want to read about reliable stock broking agencies, you can check out the review on http://bit.ly/X9DK2x
An influx of technological products has been witnessed. It is a very difficult decision to select a good technological product. All brands are trying to give something different to the consumers. Recently, Google released some statistics, which proved the impact of a product review on a consumer?s mind. The highlight of the report was that 40% of the consumers research about a product, before making a purchase. This data was recorded in terms of technology related products. Websites related to product review lay a special emphasis on technology products. This is evident with a particular product having several reviews.
For example, dual reviews on Samsung Galaxy Tab 750 can be found on http://bit.ly/RJvSTy and http://bit.ly/TUtHQn
Product reviews have escalated the importance of consumers. Brands have become alert. It is a promising field. Companies have experienced either a boost or a fall. They have the capability to make or break a brand. Markets have completely become consumer driven.
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Source: http://decidebay.wordpress.com/2012/12/13/importance-of-product-reviews/
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